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Sports and Entertainment Marketing 3e [PDF]

c7d8d1bba8d2206dc66264428d1be598 Sports and Entertainment Marketing 3e [PDF]
Sports and Entertainment Marketing 3e [PDF]| Size : 17.95 MB in 1 file(s)

Sports and Entertainment Marketing, 3rd edition

PDF: 433 pages
Publisher: South-Western Educational Pub; 003 edition (March 29, 2007)
Author: Ken Kaser, Dotty B. Oelkers
Language: English
ISBN-10: 0538445157
ISBN-13: 978-0538445153


SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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