Sports and Entertainment Marketing 3e [PDF]| Size : 17.95 MB in 1 file(s)
Sports and Entertainment Marketing, 3rd edition
PDF: 433 pages
Publisher: South-Western Educational Pub; 003 edition (March 29, 2007)
Author: Ken Kaser, Dotty B. Oelkers
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Download Post Here: